Ana Luiza Estrella
I’m Ana, a freelance Brand and Digital Content Strategist with over 10 years of experience in the lifestyle, travel, and luxury hospitality industries. I specialize in brand positioning, strategy, and storytelling that builds genuine connections.
My work blends insight and creativity to craft compelling narratives and distinctive brand identities across channels like Instagram, Pinterest, YouTube, and TikTok. From messaging to content and social strategy, I create with purpose—delivering clarity, consistency, and impact for lifestyle, luxury, and travel brands.
I'm a proficient speaker of Portuguese, English, and Spanish, which allows me to connect with diverse audiences and create culturally relevant content across markets.
If you're a purpose-driven brand ready to stand out, strengthen your presence, and inspire loyalty—I’m here to help you make it happen.
Building Brands Through Storytelling, Strategy & Purpose
Originally from São José do Rio Preto, I spent a decade in vibrant São Paulo, where I studied Advertising and built my foundation in brand marketing, working with globally recognized brands such as Grupo FASANO, FOX International Channels, Barilla, and Crystal Cruises. It was there that I honed my expertise in brand positioning, content creation, and brand communication across the lifestyle, travel, and hospitality industries.
In 2017, I embraced my entrepreneurial side and founded Blend it, a boutique marketing and branding agency focused on delivering tailored brand strategy, storytelling, and creative marketing services. For two years, I led operations and client strategy, helping purpose-driven brands bring their visions to life.
Later, I moved to the United States to pursue a Master’s in International Marketing, which I completed the very same month I became a mother—two life-changing milestones that reshaped my perspective and deepened my commitment to creating human-centered brand experiences.
Today, I’m based in Austin, Texas, working as a Brand Strategist and Content Creator. I focus on projects that inspire me—collaborating with brands in the luxury travel, lifestyle, and hospitality sectors to craft compelling brand narratives, design impactful content strategies, and implement cohesive campaigns that drive brand awareness, loyalty, and meaningful connections.